Who we are

Our company is called Gamine Limited (Lifetise is our brand). We are registered in England with company number 08202341 and registered address at 128 City Road, London, EC1V 2NX..

Who is this Privacy Policy for?

Like many internet companies, we collect some personal information from you to provide our services. We want to make sure you understand what information we collect from you, how we use and protect it, and what rights you have in relation to it.

We’ve set out to be as transparent as possible in how we use your information. So this Privacy Policy is your guide – it applies to any information that we collect from you through our website (www.lifetise.com), or when you use any of our life planning tools, or when you contact us, or we contact you.

Please get in touch if you have any questions

You can contact us at any time with questions at privacy@lifetise.com.


Like most modern websites, we use cookies to make your experience on our site better, faster and more convenient.

We use both persistent cookies (which stay on your browser for a long period of time, or until you delete them), and session cookies (which are automatically deleted when you close your browser). To understand how we use cookies and how you can remove cookies from your browser, please see below.

What are cookies? A cookie is a small data file sent by us to your computer/device and from your computer/device to us when you use our website or life planning tools.

Types of cookies we use

How to turn off cookies: You can set your browser not to accept cookies and you can remove any cookies that are already stored on your browser. These websites tell you how to remove cookies from your browser: www.allaboutcookies.org or www.youronlinechoices.eu.

Personal data that we use

Here we explain the different types of personal information that we collect or hold about you, where we get it from, and what we use it for.

If you visit our website: We use Google Analytics to help us understand where the traffic to our website comes from and what our visitors do when they get on our website (which pages you visit, how long you spend browsing). It also tells us which country you are from, the type of browser and device you are using.

If you use our life planning tools or create an account:

If you use our tools, you will be asked to input various information about yourself and your finances, so that we can do the relevant calculations for you and create your plan. This includes: your name, your partner’s and/or children’s names (if relevant), annual salary, postcode/town where you want to live

If you create an account with us, you will also provide your email address and a password (which is encrypted to keep it safe). This allows us to provide you with access to the plans that you have created.

If you tick the “Remember me” box when you log in to your account, then we will use a cookie to remember you next time to come onto the website, so you don’t have to re-enter your login information each time.

We also use Hotjar (www.hotjar.com) to help us understand how people use our tools. It doesn’t collect any personal information from you. It just shows us which buttons people click and where they get stuck on using bits of our tools. It helps us make our tools easier to use.

If you sign up to our mailing list or interact with us on social media:

If you sign up to our mailing list, you will give us your name and email address. We only use this to send you emails – newsletters and other emails with life planning advice and tips.

We use Mailchimp (www.mailchimp.com). That means that we upload your name and email address to their site, so we can send you the emails, but we control how it is used.

If you follow us or interact with us on social media, we will know whatever personal information you have included in your social media profile, or that you provide to us during our chats.

If you contact us by email: If you contact us by email, you will be giving us your email address, plus whatever additional personal information (such as your name) that you choose to provide. We will keep a copy of our email exchanges with you.

Our legal basis for processing your personal data

Our legal basis to process your personal information will be one of the following:

Who we share your data with

Third party service providers: Like most internet companies, we rely on service providers to help us deliver our website tools to you. Here is a list of the main service providers we use:

Amazon Web Services – hosting

Google – Google analytics, email services

Mailchimp – email newsletters

Hotjar – analytics

Facebook – tracking visitors who click on our Facebook ads

We also use contractors for parts of our business operations, including software development, financial modelling, and marketing. Where any third parties have access to any of your personal information, we make sure we have contracts and security measures in place to protect your information.

Transferring your data overseas

Some of our third party service providers are based outside of the UK or European Economic Area, so your information may be stored or processed in other countries (including the USA), as part of our business operations.

To ensure that your personal information is adequately protected when it is transferred, we have put in place appropriate safeguards (the Standard Contractual Clauses plus UK Addendum or IDTA) that comply with the law on data transfers.

Keeping your data secure

Security measures: We put in place technical and organisational security measures to protect your information against misuse, loss, unauthorised access, and disclosure. However, you should note that sending information via the Internet is not 100% secure, so we cannot guarantee the security of any information that you send to us via our website, or by email.

Retaining your information: We only keep hold of your information for as long as we need it to provide our services to you, or as as we are obliged to keep it to comply with laws or regulations.

What rights you have over your data

Your rights: You have certain rights regarding your personal information. These include the rights to:

Some of these rights are only available in certain circumstances or only apply to certain information that we hold about you.

How to exercise your rights

To exercise any of your rights, please get in touch at privacy@lifetise.com. We will let you know if we need additional information from you in order to respond to your request.

If you have any concerns or complaints

We do our best to resolve all of your concerns about privacy. If we can’t, you always have the right to make a complaint with your data protection authority. In the UK, that’s the Information Commissioner: https://ico.org.uk.

Changes to our Privacy Policy

We will update this Privacy Policy from time to time, to make sure we’re following best practice, so please check back here regularly. Any changes to the Privacy Policy will take effect when they are published on our Website.

If we have your contact details, we will notify you of the changes (and if the changes are substantial, we’ll give you enough advance notice so you have the opportunity to exercise your rights (e.g. to object to the processing)).

This Privacy Policy was last updated in November 2023.